Security
Privacy Policy and Personal Data Protection
Understand how Linkana collects, uses, and protects your personal data in accordance with the LGPD.
Last updated: 9/17/24
Welcome to our Privacy Policy and Personal Data Protection!
It's great that you want to know more about how we handle and protect your information.
This policy will provide information on how we handle your personal data when you visit our site or when you use our platform. The policy also describes your privacy rights and how the law protects the data subject.
Therefore, if you are looking for more information on how we, in our capacity as a data controller, collect, store, use, and share your personal data, this is the right place!
On the collection of personal data
To be able to provide our services, we will need to collect some personal information. This information may be collected when voluntarily submitted or entered, both on the website and on our platform or even in other services offered by Linkana.
Linkana may collect data as listed below, but not limited exclusively to them:
Full name;
Email address;
Gender;
Data on racial or ethnic origin;
Data on sexual orientation;
Data related to health and special needs;
IP address;
Information about the browser and the operating system of the device used to access the Site;
Web pages visited, including but not limited to, the sites from which navigation originated;
Links and buttons clicked;
Data such as IP address, browser used, device characteristics, links, and accessed pages are automatically collected through the use of cookies.
Sensitive data such as racial or ethnic origin, sexual orientation, and those related to health and special needs may be handled with the aim of promoting diversity and inclusion.
Our Cookie Policy
Cookies are small files that your browser installs on your device or computer. A cookie itself does not store or collect information. However, when read by a server through the browser, it can help an application or website provide a more intuitive service.
Cookie Table - Necessary Cookies | ||||
Name | Domain | Purpose | Expiration | Provider |
_hjAbsoluteSessionInProgress | The cookie is set so that Hotjar can track the start of the user's journey for a total count of sessions. It contains no identifiable information. | 30 minutes | Hotjar | |
_hjFirstSeen | The cookie is set so that Hotjar can track the start of the user's journey for a total count of sessions. It contains no identifiable information. | 30 minutes | Hotjar | |
_hjIncludedInSessionSample | This cookie is set to inform Hotjar if this visitor is included in the data sampling defined by your site's daily session limit. | 2 minutes | Hotjar | |
__cf_bm | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 30 minutes | Hubspot | |
_hjIncludedInPageviewSample | This cookie is set to inform Hotjar if this visitor is included in the data sampling defined by your site's pageview limit. | 2 minutes | Hotjar | |
__cf_bm | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 30 minutes | Hubspot |
Cookie Table - Performance Cookies | ||||
Name | Domain | Purpose | Expiration | Provider |
_gid | This cookie is set by Google Analytics. It stores and updates a unique value for each page visited and is used to count and track page views. | 1 day | ||
__hstc | This cookie name is associated with websites built on the HubSpot platform. It is reported by them to be used for web analytics. | 6 months | Hubspot | |
_ga_38070LQFQH | This cookie is used by Google Analytics to maintain session state. | 2 years | ||
__hssrc | This cookie name is associated with websites built on the HubSpot platform. It is reported by them to be used for web analytics. | Session duration | Hubspot | |
__hssc | This cookie name is associated with websites built on the HubSpot platform. It is reported by them to be used for web analytics. | 30 minutes | Hubspot | |
_ga | This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request on a site and used to calculate visitor, session, and campaign data for site analytics reports. | 2 years | ||
_ga_5RMQDS4QR9 | This cookie is used by Google Analytics to maintain session state. | 2 years |
Cookie Table - Targeting | ||||
Name | Domain | Purpose | Expiration | Provider |
_gcl_au | Used by Google AdSense to experiment with advertising efficiency on websites using their services. | 3 months | ||
IDE | This cookie is set by Doubleclick and carries information about how the end-user uses the website and any advertising that the end-user may have seen before visiting the said website. | 1 year | Doubleclick | |
__gads | This cookie is associated with Google's DoubleClick for Publishers service. Its purpose is to show ads on the site from which the site owner may earn some revenue. | 1 year | Doubleclick | |
_gat_gtag_UA_122516055_2 | This cookie is part of Google Analytics and is used to limit requests (request rate limiting). | 1 minute |
Cookie Table - Functionalities | ||||
Name | Domain | Purpose | Expiration | Provider |
hubspotutk | This cookie name is associated with websites built on the HubSpot platform. HubSpot reports that its purpose is user authentication. As a persistent, non-session cookie, it cannot be classified as strictly necessary. | 6 months | Hubspot |
Cookie Table - Unclassified Cookies | ||||
Name | Domain | Purpose | Expiration | Provider |
LastSession | 6 months and 2 days | |||
cookielawinfo-checkbox-necessary | 1 year | |||
cookielawinfo-checkbox-performance | 1 year | |||
cookielawinfo-checkbox-analytics | 1 year | |||
cookielawinfo-checkbox-advertisement | 1 year | |||
FirstSession | 6 months and 2 days | |||
_hjSession_2370399 | 30 minutes | |||
ppwp_wp_session | 30 minutes | |||
cookielawinfo-checkbox-functional | 1 year | |||
cookielawinfo-checkbox-others | 1 year | |||
_hjSessionUser_2370399 | 1 year |
When you first access the Linkana Site and click “Accept” on the cookie consent presented at the bottom of the site, you accepted the cookies listed above to optimize the functioning of the site. Some of these cookies are used to improve your browsing experience, helping us understand how you interact with the site, personalizing content, and facilitating its use.
You can, at any point, delete or disable cookies by accessing your browser settings. All cookies can be disabled, except for the necessary cookies, which are essential for the correct functioning of the site and the platform.
How we use personal data
Personal data processed by Linkana may be used for various purposes, the main scenarios being listed below:
For the execution of contracts or preliminary measures
We will use the data you have provided us to fulfill the purpose informed at the time of collection.
If Linkana has any legal or regulatory obligation
Your personal data may be used to fulfill obligations set by applicable law or sectoral regulation from governmental bodies, tax authorities, the Judiciary, and/or other competent authorities, and may be used to cooperate and/or comply with a court order or request by an administrative authority.
In case of the need for regular exercise of Linkana's rights
Even after the end of the contractual relationship, we may process some of your personal data to exercise our rights granted by law, including as evidence in judicial, administrative, or arbitration proceedings, such as in conducting processes of receiving complaints in Ombudsman offices and in receiving and preparing responses to complaints presented to entities that supervise Linkana's activities.
In pursuit of Linkana's legitimate interest
We may process data for legitimate purposes involving the continuity of our operations, such as promoting our services, providing more details about new features of the platform, content, news, and other relevant information for maintaining the relationship with us.
In these cases, Linkana will always observe the limits of your expectations and never to the detriment of your interests, purposes of processing, retention period, rights, and fundamental freedoms.
With whom the data is shared
To operationalize our services, in some circumstances, Linkana will need to share your personal data. Examples of situations in which this sharing may occur are:
With partner companies and suppliers in the development and provision of services aimed at the operation of businesses, as long as they are properly approved by information security and compliance processes;
With authorities, regulatory bodies, government entities, or other third parties, for the protection of Linkana's interests, in any type of conflict, including legal actions and administrative processes;
In the case of transactions and corporate changes involving Linkana, in which case the transfer of information will be necessary for the continuity of services;
By legal, regulatory, contractual obligations, court order, or by request of administrative authorities with the legal competence for its request;
With companies providing financial, legal, and accounting processing services;
For the regular exercise of rights and/or for your protection.
When there is sharing of your personal data, it will occur to fulfill a specific purpose. Linkana will take the necessary measures to ensure that any third party receiving your personal data provides them with appropriate protection and dignity.
In the unlikely event of incidents of this nature, Linkana will ensure all applicable measures are taken to remedy the event's consequences, always ensuring due transparency to the data subject.
Data storage
The personal data processed will be stored on servers of third parties contracted for this purpose, located in foreign countries with a level of personal data protection equal to or greater than that proposed by the Brazilian General Data Protection Law.
Linkana will delete or anonymize the processed personal data when they are no longer useful for the purposes for which they were collected, or when you request their deletion, except if there is a need for maintenance for complying with legal or regulatory obligations, for exercising rights in legal or administrative proceedings by Linkana, or in other hypotheses provided by applicable legislation.
What are your rights
You have the following rights regarding the processing of your personal data:
To know if we process any of your personal data;
To know which of your personal data is processed by us;
To correct incomplete, inaccurate, or outdated data;
To request the anonymization, blocking, or deletion of unnecessary, excessive data, or data processed in noncompliance with the law;
To request the portability of data to another supplier of service or product, if this is done explicitly;
To request the deletion of data processed with your consent;
To obtain information about public or private entities with which we have shared your data;
When the processing activity requires your consent, you can refuse to consent. In this case, if you refuse consent or request the revocation of previously given consent, we will inform you of the consequences of not performing such activity;
When the processing activity requires your consent, you can revoke it at any time.
At this point, all requests will be:
Offered free of charge;
Subject to a form of validation of your identity.
General Provisions
The content of this Privacy Policy and Personal Data Protection may be modified or updated at any time, to ensure our commitment to transparency with you.
If you have any questions regarding the provisions contained in this Privacy Policy and Personal Data Protection, or even about how Linkana handles your personal data, please contact our Data Protection Officer at dpo@linkana.com.
Governing Law and Jurisdiction
This Privacy Policy and Personal Data Protection will be interpreted according to Brazilian law, in the Portuguese language and is subject to the exclusive jurisdiction of Brazilian courts and legal systems.
© 2025 Linkana. CNPJ 32.138.431/0001-05. All rights reserved.