Security

Privacy Policy and Personal Data Protection

Understand how Linkana collects, uses, and protects your personal data in accordance with the LGPD.

Last updated: 9/17/24

Welcome to our Privacy Policy and Personal Data Protection!

It's great that you want to know more about how we handle and protect your information.

This policy will provide information on how we handle your personal data when you visit our site or when you use our platform. The policy also describes your privacy rights and how the law protects the data subject.

Therefore, if you are looking for more information on how we, in our capacity as a data controller, collect, store, use, and share your personal data, this is the right place!

On the collection of personal data

To be able to provide our services, we will need to collect some personal information. This information may be collected when voluntarily submitted or entered, both on the website and on our platform or even in other services offered by Linkana.

Linkana may collect data as listed below, but not limited exclusively to them:

  • Full name;

  • Email address;

  • Gender;

  • Data on racial or ethnic origin;

  • Data on sexual orientation;

  • Data related to health and special needs;

  • IP address;

  • Information about the browser and the operating system of the device used to access the Site;

  • Web pages visited, including but not limited to, the sites from which navigation originated;

  • Links and buttons clicked;

Data such as IP address, browser used, device characteristics, links, and accessed pages are automatically collected through the use of cookies.

Sensitive data such as racial or ethnic origin, sexual orientation, and those related to health and special needs may be handled with the aim of promoting diversity and inclusion.

Our Cookie Policy

Cookies are small files that your browser installs on your device or computer. A cookie itself does not store or collect information. However, when read by a server through the browser, it can help an application or website provide a more intuitive service.

Cookie Table - Necessary Cookies

Name

Domain

Purpose

Expiration

Provider

_hjAbsoluteSessionInProgress

linkana.com

The cookie is set so that Hotjar can track the start of the user's journey for a total count of sessions. It contains no identifiable information.

30 minutes

Hotjar

_hjFirstSeen

linkana.com

The cookie is set so that Hotjar can track the start of the user's journey for a total count of sessions. It contains no identifiable information.

30 minutes

Hotjar

_hjIncludedInSessionSample

www.linkana.com

This cookie is set to inform Hotjar if this visitor is included in the data sampling defined by your site's daily session limit.

2 minutes

Hotjar

__cf_bm

hubspot.com

This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

30 minutes

Hubspot

_hjIncludedInPageviewSample

www.linkana.com

This cookie is set to inform Hotjar if this visitor is included in the data sampling defined by your site's pageview limit.

2 minutes

Hotjar

__cf_bm

linkana.com

This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

30 minutes

Hubspot

Cookie Table - Performance Cookies

Name

Domain

Purpose

Expiration

Provider

_gid

linkana.com

This cookie is set by Google Analytics. It stores and updates a unique value for each page visited and is used to count and track page views.

1 day

Google

__hstc

linkana.com

This cookie name is associated with websites built on the HubSpot platform. It is reported by them to be used for web analytics.

6 months

Hubspot

_ga_38070LQFQH

linkana.com

This cookie is used by Google Analytics to maintain session state.

2 years

Google

__hssrc

linkana.com

This cookie name is associated with websites built on the HubSpot platform. It is reported by them to be used for web analytics.

Session duration

Hubspot

__hssc

linkana.com

This cookie name is associated with websites built on the HubSpot platform. It is reported by them to be used for web analytics.

30 minutes

Hubspot

_ga

linkana.com

This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request on a site and used to calculate visitor, session, and campaign data for site analytics reports.

2 years

Google

_ga_5RMQDS4QR9

linkana.com

This cookie is used by Google Analytics to maintain session state.

2 years

Google

Cookie Table - Targeting

Name

Domain

Purpose

Expiration

Provider

_gcl_au

linkana.com

Used by Google AdSense to experiment with advertising efficiency on websites using their services.

3 months

Google

IDE

doubleclick.net

This cookie is set by Doubleclick and carries information about how the end-user uses the website and any advertising that the end-user may have seen before visiting the said website.

1 year

Doubleclick

__gads

linkana.com

This cookie is associated with Google's DoubleClick for Publishers service. Its purpose is to show ads on the site from which the site owner may earn some revenue.

1 year

Doubleclick

_gat_gtag_UA_122516055_2

linkana.com

This cookie is part of Google Analytics and is used to limit requests (request rate limiting).

1 minute

Google

Cookie Table - Functionalities

Name

Domain

Purpose

Expiration

Provider

hubspotutk

linkana.com

This cookie name is associated with websites built on the HubSpot platform. HubSpot reports that its purpose is user authentication. As a persistent, non-session cookie, it cannot be classified as strictly necessary.

6 months

Hubspot

Cookie Table - Unclassified Cookies

Name

Domain

Purpose

Expiration

Provider

LastSession

linkana.com


6 months and 2 days


cookielawinfo-checkbox-necessary

www.linkana.com


1 year


cookielawinfo-checkbox-performance

www.linkana.com


1 year


cookielawinfo-checkbox-analytics

www.linkana.com


1 year


cookielawinfo-checkbox-advertisement

www.linkana.com


1 year


FirstSession

linkana.com


6 months and 2 days


_hjSession_2370399

linkana.com


30 minutes


ppwp_wp_session

www.linkana.com


30 minutes


cookielawinfo-checkbox-functional

www.linkana.com


1 year


cookielawinfo-checkbox-others

www.linkana.com


1 year


_hjSessionUser_2370399

linkana.com


1 year


When you first access the Linkana Site and click “Accept” on the cookie consent presented at the bottom of the site, you accepted the cookies listed above to optimize the functioning of the site. Some of these cookies are used to improve your browsing experience, helping us understand how you interact with the site, personalizing content, and facilitating its use.

You can, at any point, delete or disable cookies by accessing your browser settings. All cookies can be disabled, except for the necessary cookies, which are essential for the correct functioning of the site and the platform.

How we use personal data

Personal data processed by Linkana may be used for various purposes, the main scenarios being listed below:

  • For the execution of contracts or preliminary measures

We will use the data you have provided us to fulfill the purpose informed at the time of collection.

  • If Linkana has any legal or regulatory obligation

Your personal data may be used to fulfill obligations set by applicable law or sectoral regulation from governmental bodies, tax authorities, the Judiciary, and/or other competent authorities, and may be used to cooperate and/or comply with a court order or request by an administrative authority.

  • In case of the need for regular exercise of Linkana's rights

Even after the end of the contractual relationship, we may process some of your personal data to exercise our rights granted by law, including as evidence in judicial, administrative, or arbitration proceedings, such as in conducting processes of receiving complaints in Ombudsman offices and in receiving and preparing responses to complaints presented to entities that supervise Linkana's activities.

  • In pursuit of Linkana's legitimate interest

We may process data for legitimate purposes involving the continuity of our operations, such as promoting our services, providing more details about new features of the platform, content, news, and other relevant information for maintaining the relationship with us.

In these cases, Linkana will always observe the limits of your expectations and never to the detriment of your interests, purposes of processing, retention period, rights, and fundamental freedoms.

With whom the data is shared

To operationalize our services, in some circumstances, Linkana will need to share your personal data. Examples of situations in which this sharing may occur are:

  • With partner companies and suppliers in the development and provision of services aimed at the operation of businesses, as long as they are properly approved by information security and compliance processes;

  • With authorities, regulatory bodies, government entities, or other third parties, for the protection of Linkana's interests, in any type of conflict, including legal actions and administrative processes;

  • In the case of transactions and corporate changes involving Linkana, in which case the transfer of information will be necessary for the continuity of services;

  • By legal, regulatory, contractual obligations, court order, or by request of administrative authorities with the legal competence for its request;

  • With companies providing financial, legal, and accounting processing services;

  • For the regular exercise of rights and/or for your protection.

When there is sharing of your personal data, it will occur to fulfill a specific purpose. Linkana will take the necessary measures to ensure that any third party receiving your personal data provides them with appropriate protection and dignity.

In the unlikely event of incidents of this nature, Linkana will ensure all applicable measures are taken to remedy the event's consequences, always ensuring due transparency to the data subject.

Data storage

The personal data processed will be stored on servers of third parties contracted for this purpose, located in foreign countries with a level of personal data protection equal to or greater than that proposed by the Brazilian General Data Protection Law.

Linkana will delete or anonymize the processed personal data when they are no longer useful for the purposes for which they were collected, or when you request their deletion, except if there is a need for maintenance for complying with legal or regulatory obligations, for exercising rights in legal or administrative proceedings by Linkana, or in other hypotheses provided by applicable legislation.

What are your rights

You have the following rights regarding the processing of your personal data:

  • To know if we process any of your personal data;

  • To know which of your personal data is processed by us;

  • To correct incomplete, inaccurate, or outdated data;

  • To request the anonymization, blocking, or deletion of unnecessary, excessive data, or data processed in noncompliance with the law;

  • To request the portability of data to another supplier of service or product, if this is done explicitly;

  • To request the deletion of data processed with your consent;

  • To obtain information about public or private entities with which we have shared your data;

  • When the processing activity requires your consent, you can refuse to consent. In this case, if you refuse consent or request the revocation of previously given consent, we will inform you of the consequences of not performing such activity;

  • When the processing activity requires your consent, you can revoke it at any time.

At this point, all requests will be:

  • Offered free of charge;

  • Subject to a form of validation of your identity.

General Provisions

The content of this Privacy Policy and Personal Data Protection may be modified or updated at any time, to ensure our commitment to transparency with you.

If you have any questions regarding the provisions contained in this Privacy Policy and Personal Data Protection, or even about how Linkana handles your personal data, please contact our Data Protection Officer at dpo@linkana.com.

Governing Law and Jurisdiction

This Privacy Policy and Personal Data Protection will be interpreted according to Brazilian law, in the Portuguese language and is subject to the exclusive jurisdiction of Brazilian courts and legal systems.